Tiger Woods’ premium golf and lifestyle brand makes its Southeast Asian debut across Malaysia, Singapore, Indonesia, and Thailand
Kuala Lumpur, 11 June 2026 –Sun Day Red, the premium golf and lifestyle apparel brand co-created by Tiger Woods, officially launched in Southeast Asia on 10 June 2026 through an exclusive partnership with MST Golf. The launch event was held at MST Golf Arena, The Gardens Mall, marking the brand’s debut across Malaysia, Singapore, Indonesia, and Thailand.
The launch is particularly significant as Southeast Asia becomes one of the first regions outside North America to bring Sun Day Red products to retail consumers, ahead of many established golf markets around the world. Through MST Golf, golfers in the region will gain early access to one of the most anticipated brands in modern golf.
The launch event marked the formal introduction of Sun Day Red into the region, featuring a brand presentation by Ben Kwon, APAC General Manager of Sun Day Red, and an officiation ceremony celebrating the partnership with MST Golf. The evening also included a signing of Sun Day Red memorabilia and a photo session with invited guests.
“Southeast Asian golfers are among the most brand-conscious and style-driven in the world,” said Ben Kwon, APAC General Manager of Sun Day Red. “They demand performance, but they also want to look good on and off the course. Sun Day Red was designed for exactly that golfer. More than an apparel brand, it embodies Tiger Woods’ relentless pursuit of excellence. Tiger remains deeply involved in the brand, helping shape everything from product development to the overall vision behind each collection.”
The Asia-Pacific premium golf apparel market is expanding at an estimated CAGR of 7.9%, fuelled by a surging middle-class, higher disposable incomes, and the rise of lifestyle-oriented players. This growth is heavily driven by fashion-forward, casual, and performance-driven “athleisure” trends across key regional economies. MST Golf has seen that shift clearly in its premium category sales over the past year.
Ng Yap, CEO of MST Golf, added, “Tiger Woods has inspired generations of golfers around the world, and Sun Day Red allows golfers to connect with that legacy in a new way. What makes this brand unique is that Tiger is not simply the face of the brand, he is a co-creator who remains actively involved in the development of the products. We are proud to be among the first regions outside North America to bring Sun Day Red to golfers across Southeast Asia.”
The launch event was attended by golf industry leaders, media representatives from Malaysia, Singapore, Indonesia, and Thailand, as well as brand ambassadors and golf club representatives from across the region.
Co-created by Tiger Woods and launched in 2024, Sun Day Red represents a new chapter in premium golf and lifestyle apparel. Built around Tiger’s uncompromising standards for performance, innovation, and style, the brand reflects decades of experience at the highest level of the game. Its Southeast Asian debut marks an important milestone in the brand’s international expansion and reinforces MST Golf’s commitment to bringing world-class golf brands to the region.
Availability:
Sun Day Red is now officially available in Southeast Asia. The premium line of polos, hoodies, layering pieces, and accessories is stocked in exclusive MST Golf Superstores — with Malaysia and Singapore already having stock available in stores now. The collection is also available online at: https://mstgolf.com.
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About Sun Day Red
Launched in May 2024, Sun Day Red (SDR) is a premium golf apparel and lifestyle brand created by Tiger Woods in partnership with TaylorMade Golf. It provides elevated performance wear and luxury lifestyle fashion, featuring highly technical detailing designed to enhance play. Rooted in golf, SUN DAY RED is for those who lead active lifestyles and seek elevated attire that can be worn on the course, at the gym, in the office, and everywhere their busy lives take them.
About MST Golf Group
Established in 1989, MST Golf Group is a golf retail and service provider with a strong presence across more than 50 locations in Malaysia, Singapore, and Indonesia. MST Golf is the region’s leading golf retailer, offering the most comprehensive range of equipment, apparel, accessories, and footwear, with a portfolio of over 80 global golf brands. Beyond retail, the Group’s integrated business ecosystem includes brand management, wholesale and distribution, golf coaching, indoor golf centres with F&B, corporate merchandising, golf event and tournament management, and club fitting services. MST Golf remains committed to driving innovation, growth, and sustainability in advancing the game of golf across the region. Learn more at mstgolfgroup.com.