SINGAPORE 18th SEPTEMBER 2018 – MST Golf officially launched the new PXG 0311 GEN2 Irons in Singapore witnessed by media, industry people, and golfers at Marina Bay Golf Course. The event was also graced by Tatsuro Oshimoto, PXG Japan & Asia as Sales and Operations Manager.
PXG, the luxury performance golf equipment company that disrupted industry norms with its bold approach to product development, unveiled the new generation of iron technology recently in Scottsdale, Arizona USA. Three years in the marking, PXG 0311 GEN2 Irons improve on PXG’s already outstanding clubs in every measureable way. In 2015, PXG introduced its groundbreaking original 0311 iron technology. The company had 12 employees and a single vision – develop the world’s finest golf equipment. Today, PXG has more than 170 employees and a global footprint, but its vision has not shifted.
With performance as PXG’s only measure for success, the company took its time and left nothing on the table in the development of its GEN2 Irons. Through innovations in materials, technology and customizations, PXG 0311 GEN2 Irons deliver better turf interaction, greater distance, faster ball speeds, higher launch and improved accuracy.
“It is a tall task creating a club that is better than the best, but that is our commitment” said Tatsuro by quoting PXG founder and CEO Bob Parsons. “PXG would never release a new club that is not notably better than what we currently offer. And we believe, PXG GEN2 Irons set a new standard for the world’s finest.”
Forged from 8620 soft carbon steel, for enhanced aesthetics and durability over time, PXG 0311 GEN2 Irons have the sleek look of a blade and a buttery-soft feel. Each club also features a hidden cavity injected molded with new COR2 Technology, a proprietary vibration dampening material cut-out explosive C.O.R. (coefficient of restitution) properties. Combined with PXG’s new internal face perimeter cut-out design, COR2 Technology helps deliver higher ball speeds,a more consistent response, outstanding mishit performance, unmatched accuracy, and longer distance. To maximize performance and deliver extreme forgiveness, PXG 0311 GEN2 Irons also utilize the worlds thinnest club face and PXG’s signature perimeter weighting technology.
Designed to meet the needs of golfers regardless of age, gender or ability, PXG 0311 GEN2 Irons are available in four collections – Tour (T), Players (P), Xtreme Forgiveness (XF), and Super Game Improvement (SGI). The four models deliver exceptional custom fitting options and unmatched performance. The additional of Super Game Improvement golf irons to the 0311 line-up ensures that PXG GEN2 Irons meet the needs of golfers at every level, from those who need the most help to highly-skilled tour professionals.
The launch event also saw the appointment of Lam Chih Bing, Singapore’s most celebrated golfer as PXG Brand Ambassador. Chih Bing who retired from professional playing career in 2016, had 16 professional wins including Volvo Masters of Asia in 2008. He played in 3 Open Championships and 2 World Golf Championships, and he is the only Singaporean to have made the cut and play 4 rounds in a golf Major Championship. He is now a Senior Client Advisor with a local major bank and still very active in the golfing circle. Chih Bing was presented a full set of PXG clubs which consist of Driver, Fairway Woods, Hybrid, Irons, wedges and putter by Dato Loh and Tatsuro. “They feel amazing and are incredibly consistent. The difference is noticeable.” Said Chih Bing on his new GEN2 Irons. “I would like to thank Dato Loh and MST Golf to link me to PXG. I only wish I had these clubs during my playing career” added Chih Bing.
“We are very pleased and excited to launch PXG’s Gen 2 irons and to announce MST Golf as PXG’s Official Distribution Partner for Singapore and Philippines today. We are also delighted to have Chih Bing joining our family as PXG Brand Ambassador which brings together the finest golfer in Singapore with the world’s finest golf club” said Dato Loh, Chairman of MST Golf Singapore. “We are very confident PXG will do very well in Singapore and I wish to echo PXG’s tagline ‘ NOBODY MAKES CLUBS THE WAY WE DO. PERIOD.’ “added Dato Loh.
PXG 0311 GEN2 Irons are custom fitted to deliver unrivaled performance and feel. They are available at MST Golf Tech Shop at Marina Bay Golf Course Driving Range and MST Golf Superstore at Suntec City.
ABOUT PARSONS XTREME GOLF – PXG, A YAM WORLDWIDE COMPANY
Parsons Xtreme Golf (PXG) is based in Scottsdale, Arizona. The company was founded by GoDaddy founder, businessman and philanthropist Bob Parsons in 2014. Leveraging breakthrough technology and sophisticated manufacturing processes that integrate high-performance alloys, PXG produces the finest golf clubs in the world. The company has more than 100 global patents issued for its proprietary designs.
PXG’s professional staff includes PGA TOUR Champions James Hahn, Billy Horschel, Charles Howell III, Zach Johnson, Chris Kirk, Ryan Moore, Pat Perez, Charles Schwartzel, and LPGA players Austin Ernst, Christina Kim, Lydia Ko, Brittany Lang, Alison Lee, Ryann O’Toole, Sadena Parks, GerinaPiller, and Beatriz Recari.
