ONOFF and MST Golf empower female golfers with the LADY 2025 series for distance, ease, and custom style
Kuala Lumpur, 21 April 2025 – In an evening of celebration and excitement, ONOFF unveiled its all-new 2025 LADY series at an exclusive launch event hosted at MST Golf Arena, The Gardens Mall. The event brought together golf enthusiasts, media, and lifestyle influencers, providing a platform for networking and connection among the female golfing community.
This marks the 26th year of partnership between MST Golf and ONOFF, a collaboration that has continually advanced the sport for women. ONOFF is a leading brand for female golfers in Japan and Korea, renowned for its stylish and high-performance products designed specifically for women.
Attendees were treated to an exclusive introduction to the ONOFF LADY 2025 range by Mr. Tario Cham, the Global Marketing Manager of the Golf Sales Department, Sporting Goods at ONOFF. Mr. Cham not only played a pivotal role in introducing the ONOFF range but also shared insights into the technology and design philosophy behind the new series, which aims to enhance the playing experience for female golfers.
The ONOFF LADY 2025 series is exclusively designed for women, featuring ultra-lightweight clubs packed with advanced technology for improved ease of use and added distance. Crafted with a focus on easy playability and a stylish, feminine aesthetic, these clubs are engineered to provide a smooth swing, great feel, and performance-driven features. The collection includes a full range of clubs — from the driver to fairway woods, utility clubs, and irons — all designed to meet the needs of lady golfers of all levels.
A standout feature of the series is the Power Trench technology, which increases face flex and ball speed, coupled with the ONOFF SMOOTH KICK LP-425 shafts that ensure a lightweight feel. The series also offers customisable colour options for the shaft, grips, and badge designs, allowing golfers to personalise their set to reflect their unique style. The Jewel Weight Screw system adds further customisation, enabling players to tailor their swing weight and feel for a truly bespoke experience.
At the event, female golfers had the opportunity to test out the clubs firsthand, with a “Closest to Pin” challenge and short game testing taking place at the indoor simulators. The night was a perfect blend of golf, glamour, and engaging conversations, celebrating both the ONOFF LADY 2025 launch and the growing community of confident, stylish female golfers.
The ONOFF LADY 2025 series is now available exclusively at MST Golf retail stores across Malaysia, Singapore, and Indonesia. Designed to enhance the game for women, it delivers performance, elegance, and confidence — without compromise.
Exclusively crafted for lady golfers, the ONOFF LADY 2025 series is a perfect fusion of advanced technology and feminine elegance. Whether you’re looking to enhance your distance, improve your control, or express your personal style on the course, this series promises to deliver all with ease and flair.