MST Golf’s New Super Store at City Square Mall Raises the Bar for Golf Retail in Singapore

MST Golf continues to expand its footprint in Singapore with the recent opening of the latest MST Golf Super Store at City Square Mall, while setting new benchmarks for golf retail in the island state and Southeast Asia.

MST Golf Super Store City Square offers the full range of products from the leading golf and athleisure wear brands, along with high-tech learning and club optimization services. Occupying 16,000-plus square feet on the third floor of the mall, it is by far the largest golf retail outlet in Singapore.

Golfers enjoy a bespoke retail experience in the spacious, well-planned and tastefully designed Super Store, where all the leading brands are allocated prominent spaces for easy browsing and a ‘shop-in-shop’ brand experience. They can also expect top-quality service from MST Golf’s knowledgeable and highly-trained golf consultants and product specialists, who are always on hand to advise and serve.

One of the highlights of MST Golf Super Store City Square is that it is home to Singapore’s first The Golf Lab SEA Performance Centre, equipped with the latest swing analysis technologies to provide comprehensive learning and club optimization programmes. The cutting-edge tech includes GEARS, K-Motion, GCQuad, Swing Catalyst, 3-D Motion Plate, multiple cameras, video analysis software, Quintic Ball Roll putting system and a soon-to-come Puttview putting green.

In line with MST Golf’s mission to provide a complete golf experience, there are no less than six hitting bays with one designated for coaching, one for club optimization and one for trying out demo clubs. The remaining three bays are reserved exclusively for the practice use of golfers who sign up for The Golf Lab programmes.

“We are truly proud of the new MST Golf Super Store at City Square Mall, as it epitomises our mission to provide a complete golf experience for our customers. It’s much, much more than just retail … we want golfers to learn, play, and enjoy their golfing journey with MST Golf,” said Ng Yap, the Chief Executive Officer of MST Golf.

MST Golf Super Store City Square officially opened its doors on Friday, May 27, and has been a huge hit with consumers and brand owners alike. Many of the brand representatives who attended the opening reception were unreserved in their praise of the new outlet.

“Everyone who has been to our City Square outlet is extremely impressed. One of the top managers from a leading brand, who is a widely-travelled person, even rated it as being among the top five golf stores he has visited worldwide!” noted Ng Yap.

City Square Mall is located at the junction of Serangoon Road and Kitchener Road, just a short walk from the bustling streets of Little India which is one of Singapore’s top tourist spots. Offering a heady mix of retail, service and F&B outlets, the mall has a direct connection to the Farrer Park MRT station which makes it a convenient stop for local and tourist shoppers.

“We believe that we have enhanced the overall retail and lifestyle experience at City Square with the new MST Golf Super Store. By providing a complete range of golf products and services, the outlet is a huge draw for golfers and will bring a new consumer demographic to the mall,” said Dato’ Loh Ah Joo, Chairman of MST Golf Singapore.

From June 6 to July 3, MST Golf will be working with numerous brands to conduct activities and lucky draws at the new store, including TaylorMade, Cobra, Puma, Titleist, FootJoy and Mizuno.

MST Golf Super Store City Square is open daily from 10am to 10pm. Stay tuned to MST Golf’s Facebook and Instagram for updates: @MSTGolfSG

Source: Golf Matters