Southeast Asia’s leading golf retailer expands into its fourth market, marking a new chapter in the region’s golf retail landscape.
Subang Jaya, 9th July 2026 – MST Golf, Southeast Asia’s leading golf retailer, today officially celebrated the grand opening of its first store in Thailand, marking a significant milestone in the company’s regional expansion. Located in Charn Issara Tower 1, Bangkok, the new store represents MST Golf’s entry into its fourth market, following its established presence across Malaysia, Singapore and Indonesia.
(From right to left): Mr. Low Kok Poh, Executive Chairman of MST Golf Group Berhad; Dr. Mechai Inwood, Deputy Governor of the Sports Authority of Thailand; Mr. Ng Yap Sio, Executive Director and Group Chief Executive Officer of MST Golf Group Berhad; Mr. Songkran Issara, Chairman of Charn Issara Development Public Company Limited; and Mr. Thanomchai Kangsirikul, Country Manager of MST Golf Thailand.
The opening reflects MST Golf’s long-term commitment to Thailand, one of Asia’s most vibrant golfing destinations, and its ambition to introduce a new retail experience that brings together the world’s leading golf brands, expert advice and immersive shopping under one roof.
“Thailand has long been one of the region’s most exciting golf markets, with a passionate golfing community and a reputation as one of the world’s premier golf destinations,” said Ng Yap, Chief Executive, MST Golf.
“We are incredibly excited to finally bring the MST Golf experience to Thailand. We’ve built MST Golf around giving golfers the freedom to discover, compare and experience the very best the game has to offer, all under one roof. We believe golfers shouldn’t have to visit multiple stores to compare products or feel limited to a single brand. Whether you’re purchasing your very first set of clubs or upgrading to your dream equipment, our goal is to help every golfer find what truly suits their game.”
Unlike traditional mono-brand retail concepts, MST Golf offers golfers the convenience of comparing products from multiple leading brands in a single location, supported by knowledgeable golf specialists and fitters who provide recommendations based on each golfer’s individual needs rather than a single brand. By bringing together equipment, apparel, accessories and expert services under one roof, MST Golf delivers a seamless shopping experience designed around the golfer, not the brand.
The new flagship also introduces Thai golfers to an extensive portfolio of internationally renowned and premium golf brands, including TaylorMade, Titleist, PING, Mizuno, Honma, ONOFF, Majesty, Fourteen, Bettinardi and more, alongside sought-after golf lifestyle brands such as Sun Day Red, Malbon Golf, WAAC and Fore All, many of which are exclusive to MST Golf or not widely available in the local market. Golfers can also experience products before making a purchase through dedicated hitting bays, an in-store putting green and professional club fitting services, helping them make more informed equipment decisions with confidence.
The grand opening ceremony was officiated in the presence of Dr. Meechai Inwood, Deputy Governor of the Sports Authority of Thailand, alongside regional partners, industry leaders, media, influencers and representatives from many of the world’s leading golf brands. In a symbolic ribbon-cutting ceremony, representatives from each participating brand joined the celebration, reflecting MST Golf’s commitment to bringing together the best of golf under one roof while highlighting the strong partnerships that support its continued growth across the region.
Ben Kwon, General Manager, APAC, Sun Day Red, welcomed the milestone, saying: “We’re proud to celebrate this important milestone alongside MST Golf as they expand into Thailand. Throughout our partnership, MST Golf has consistently demonstrated its ability to build premium retail experiences while representing brands with passion and professionalism. Thailand is an exciting market for golf, and we look forward to introducing even more Thai golfers to Sun Day Red through this exceptional new destination.”
The Bangkok flagship marks only the beginning of MST Golf’s journey in Thailand. Following the opening of its first store, the company has already confirmed two additional locations in Bangkok, both scheduled to open later this year. The expansion reflects MST Golf’s long-term confidence in the Thai market and its commitment to making world-class golf retail experiences more accessible to golfers across the country.
“This is just the beginning of our journey in Thailand,” added Ng Yap. “We’re committed to investing in the market for the long term, growing alongside Thailand’s golf community, and delivering the same trusted experience that golfers across Southeast Asia have come to expect from MST Golf.”
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