MST Golf Appointed Distributor for Golf Luxury Brand Honma in Indonesia

Subang Jaya, 26 January 2024 – MST Golf Group Berhad (“MST Golf” or the “Group”) is pleased to announce its appointment by Honma Holdings Group Limited as the distributor for the prestigious Honma brand in Indonesia. This partnership extends the successful collaboration between MST Golf and Honma, as MST Golf was first appointed the exclusive distributor for Honma in 2016 for Malaysia. The distributorship for Honma by MST Golf will cover all Honma products including the BERES, Tour World and Honma apparels.

Recognised globally as the leading luxury golf brand in the world, Honma’s BERES luxury line is catered to golfers who seek ultimate craftsmanship and luxury equipment, while the Tour World collection for its high-performance golf equipment. Aimed at elevating the game of golf with the highest levels of artistry, quality, and innovation, Honma is renowned for creating highest quality clubs for golfers across all skill levels.

The strategic expansion of the distributorship is poised to elevate the presence of Honma in the Indonesian market. MST Golf Indonesia plans to establish dedicated Honma shop-in-shop sections within MST Golf stores and wholesale to the key local retailers as authorised Honma retailers, providing an immersive and personalised shopping experience for golf enthusiasts.

Expressing enthusiasm for the secured distributorship in Indonesia, Group CEO of MST Golf Ng Yap said, “We are honoured and excited to be appointed as the Honma distributor in Indonesia, which we believe is the biggest market in Southeast Asia for its craftsmanship and premiumness. We are committed to enhancing the brand’s position and visibility, establishing Honma as a complete luxury golf brand with a range of exceptional products, including golf clubs, apparel, accessories, and other golf lifestyle items.”

Acknowledging the trust placed by Honma Golf Company on MST Golf, Ng continued, “We look forward to delivering the Honma experience to golf enthusiasts in Indonesia. Our goal is to expand the luxury golf market segment to a younger generation of golfers, offering custom fitting services for Honma clubs, especially the Tour World products, to ensure optimal performance for every golfer.”

“I would like to express our sincere gratitude to Honma Golf Company for their trust and confidence in expanding our distributorship from Malaysia to Indonesia. We are eager to collaborate closely, delivering the finest in golfing excellence of the Honma experience in-stores at MST Golf and selected authorised Honma retailers,” said Ng.

Honma is currently available at 25 and three (3) MST Golf stores in Malaysia and Singapore respectively. Following MST Golf’s regional expansion plans into new geographical areas, the distributorship will cater to upcoming stores in the country. Notably in December 2023, MST Golf inaugurated its first outlet located at La Piazza, Kelapa Gading in Jakarta, marking the commencement of its presence in Indonesia. The Group has further identified several strategic locations in prime areas, all set to be unveiled this year.