KUALA LUMPUR, 29th April 2016 – Following a realignment of its distribution strategy, Honma has appointed MST Golf Sdn Bhd as Authorized Dealer in Malaysia for the iconic brand in Malaysia. The other Authorized Dealer is PAN-WEST(M) Sdn Bhd, the former exclusive Authorized Dealer.
“The strategy to have another authorized dealer by appointing MST Golf is part of our business direction to elevate Honma’s portfolio to a new level of growth and awareness in Malaysia.” said Masanao Hayashi, General Manager of Honma International Sales. “It is an obvious choice for us to get MST Golf on board to build Honma to a new height in this country. We recognised the strength of MST Golf being the largest golf retailer in Malaysia. We are especially impressed with its loyalty programme as well as its active involvement in other golf services like golf academy, corporate and event management.”
“MST Golf is excited to add this premium brand into our portfolio that will greatly elevate the choice for our customers”, said Mr Ng Yap, Chief Executive of MST Golf Sdn Bhd. “This appointment is strong testament to the unique strengths and unrivalled track record of MST in Malaysia. We are proud to be a part of this partnership.”