KUALA LUMPUR, 15 October 2026 – TaylorMade Golf Company (“TaylorMade”) CEO Mr David Abeles chose Malaysia for a special two-day visit to MST Golf Group Berhad (“MST Golf”) on 14 and 15 October 2026, reaffirming a partnership that has made TaylorMade the No. 1 golf equipment brand across MST Golf’s markets and now extends to SUN DAY RED, the premium golf and lifestyle brand from Tiger Woods and TaylorMade. MST Golf regards his choice of Malaysia as a great honour and a clear signal of TaylorMade’s commitment to the partnership and to Southeast Asia.
Over the two days, Mr Abeles toured MST Golf stores across the Klang Valley, including those at Kuala Lumpur Golf & Country Club (KLGCC), Royal Selangor Golf Club, Starhill and The Gardens Mall. He also met MST Golf’s management team at its headquarters and visited TaylorMade retail partners, seeing the partnership at work from the shop floor to the head office.
A dinner hosted by MST Golf at MST Golf Arena, The Gardens Mall, on 14 October brought Mr Abeles together with the group’s headquarters management team, store staff and TaylorMade brand ambassadors, with both CEOs speaking on the strength of the partnership and the opportunities ahead.
From left: Mr Ng Yap Sio, Group CEO of MST Golf; Mr Low Kok Poh, Executive Chairman of MST Golf; Mr David Abeles, CEO of TaylorMade Golf Company; and Mr Ken Yeo, Associate Vice President and General Manager of Greater China and Southeast Asia, TaylorMade, during the token of appreciation presentation at the dinner
A Partnership Built on Performance and Growth
Since MST Golf was appointed TaylorMade’s distributor, the partnership has grown steadily in scale and ambition. MST Golf’s distribution territory has expanded beyond its original markets, and the group’s listing on the Main Market of Bursa Malaysia marked a significant milestone for the business.
Mr Abeles, CEO of TaylorMade Golf Company, in an in-depth discussion with the MST Golf team about TaylorMade equipment during his visit to the MST Golf store at The Gardens Mall
Today, TaylorMade is the No. 1 golf equipment brand across MST Golf’s markets of Malaysia, Singapore and Indonesia. It leads in drivers, fairway woods, rescues, irons, putters, golf balls and accessories, as well as custom fitting.
Mr Abeles, CEO of TaylorMade Golf Company, addressing guests at the dinner hosted by MST Golf
Speaking at the dinner, Mr Abeles said the relationship goes well beyond business: “Our partnership with MST Golf is not just any partnership. It has become personal. It is about two parties who are committed to each other. MST Golf has done exceptionally well. They have the finest golf shop in the world and they have set a benchmark for the entire industry. They have the technology and the know-how, but what truly sets them apart from the rest is their people.”
Throughout the partnership, MST Golf has supported every major TaylorMade launch in the region, from the SIM family through Qi10 and Qi35 to the latest Qi4D, bringing the brand’s innovation to golfers across Southeast Asia.
SUN DAY RED: A New Chapter, With MST Golf as Exclusive Distributor
The partnership’s growth now extends beyond equipment. Earlier this year, MST Golf was appointed exclusive distributor of SUN DAY RED, one of the most talked-about new brands in golf, for Malaysia, Singapore, Indonesia and Thailand.
Mr Abeles, CEO of TaylorMade Golf Company, viewing the SUN DAY RED collection at the MST Golf store at The Gardens Mall, with MST Golf serving as the brand’s exclusive distributor for Malaysia, Singapore, Indonesia and Thailand
SUN DAY RED is the premium golf and lifestyle apparel brand created by 15-time major champion Tiger Woods in partnership with TaylorMade. It grew out of Woods’ long-standing tradition of wearing red on the final day of tournaments. The brand operates as a standalone company, with its own design team, leadership and headquarters, and Woods is closely involved in its direction.
The brand’s identity carries a deliberate message. “Sun” stands for the joy of playing outdoors, “Day” for the idea that golf can be enjoyed every day and “Red” for both Woods’ signature colour and the goal of finishing under par. Its leaping tiger logo carries 15 stripes, one for each of Woods’ major championship wins. Built on technical, performance-driven apparel, SUN DAY RED is expected to expand over time into broader lifestyle categories.
As exclusive distributor, MST Golf will introduce SUN DAY RED to golfers and lifestyle consumers across all four markets, alongside the TaylorMade range it already leads.
Mr Ng, Group CEO of MST Golf, delivering the welcome address at the dinner honouring Mr Abeles, CEO of TaylorMade Golf Company, at MST Golf Arena, The Gardens Mall
Welcoming Mr Abeles at the dinner, MST Golf Group CEO Mr Ng said: “MST Golf has always treasured our partnership with TaylorMade. We have grown together and shared the same ambition. We are honoured by Mr Abeles’ visit and we look forward to seeing SUN DAY RED realise its potential to become the world’s next great brand.”
With TaylorMade’s leadership in the region and the arrival of SUN DAY RED, both companies enter the next chapter of the partnership with strong momentum and a shared ambition to elevate golf in Southeast Asia.
For the latest MST Golf events and news, visit www.mstgolf.com.