Subang Jaya, 18 May 2026 – MST Golf, in collaboration with Erajaya Active Lifestyle [Stock Code: ERAL], has officially opened its latest MST Golf store at Black Eagle Golf Course, Semarang, Indonesia on 15 May 2026. This opening marks MST Golf Indonesia’s first strategic expansion outside the Greater Jakarta (Jabodetabek) area, reinforcing the company’s commitment to developing the active lifestyle ecosystem, particularly golf, in Indonesia.
Located at Black Eagle Golf Course, one of Semarang’s premier golf destinations, the store spans 4,553 sqft and is designed to deliver a comprehensive shopping experience for golfers of all levels. The location was strategically selected for its strong captive market within the local golf community, high playing frequency, and consistent player traffic, positioning it among the leading golf courses in Central Java.
Djohan Sutanto, CEO of Erajaya Active Lifestyle said: “The expansion of MST Golf Indonesia into Semarang represents a strategic step in broadening our market reach beyond Jakarta, while responding to the growing interest in golf as part of an active and premium lifestyle. We see strong market potential in Semarang, supported by regional economic growth and an expanding golf community. Our presence at Black Eagle Golf Course will provide access to global products and brands while enhancing the overall golfing experience for our customers.”
The expansion into Semarang reflects Erajaya Active Lifestyle’s approach in identifying cities with solid economic growth and a rising active lifestyle market. As one of Indonesia’s key economic hubs, Semarang has shown significant growth in the middle-to-upper consumer segment, which aligns with the characteristics of the golf market.
Beyond being a sport, golf is increasingly recognized as part of a premium lifestyle and a platform for professional networking. With improving golf infrastructure and a growing community, Semarang represents a strong market for expanding modern golf retail penetration.
The presence of MST Golf at Black Eagle Golf Course also strengthens its positioning as a one-stop golf retail destination within a golf course environment, providing convenient access for players to high-quality equipment directly at the point of play.
To celebrate the opening, MST Golf Indonesia is offering a special promotion from 15 – 31 May 2026, including:
- Up to 20% storewide discount
- Additional cashback of up to IDR 1,500,000 for selected bank cardholders
The opening of the Semarang store is part of MST Golf Indonesia’s broader expansion roadmap, with plans to continue growing in other potential cities. Erajaya Active Lifestyle remains committed to delivering retail experiences that are relevant to Indonesian consumers while supporting the growth of the golf industry as part of a broader active lifestyle ecosystem.
MST Golf Indonesia brings more than 59 world-renowned golf brands, including TaylorMade, Honma, Puma, G/FORE, Adidas, Majesty, ONOFF, Yamaha, and Nike, to meet the needs of golfers in Indonesia.