Building Golf Industry

Commitment to promoting a better golf industry by fostering a vibrant golf culture, offering valuable products and services and adopting sustainable practices
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Why It Matters to Us

Recognising that golf thrives in a stable society and climate, we extend our commitment beyond creating business opportunities to amplify sustainability within the golf community. MST Golf aims to assist the industry by adopting sustainable practices, promoting inclusivity and enhancing our supply of golf products, services and infrastructure. Our goal is to nurture new golfers, develop a vibrant golf culture and foster a lively golf industry that is not only economically viable but also sustainable for both people and the environment.

Key Strategies

01

Strengthen Golf Ecosystem - To offer high-quality golf products and services, build an integrated golf ecosystem and develop collaborative relationships with brands and customers to promote a better golfing culture and experience in the regions we operate.

02

Enhance Golf Opportunities - To bring golf to more people by expanding our operations regionally, contributing to golf learning and career development and prioritising diversity and inclusion by promoting access to the sport for underrepresented groups.

03

Amplify Golf Sustainability - to collaborate with governments, regulators, key industry players, customers and local communities to adopt environmentally friendly practices and create more social and environmental impact through golf.

Initiative Highlights

01
Opened our first retail outlet in Indonesia, marking our successful expansion in 2023
02
Expanded six stores in Malaysia with a total of 49 outlets across Malaysia, Singapore and Indonesia in 2023
03
Opened three new MST Golf Arena indoor golf simulation centres in Malaysia and Jakarta, bringing our total to five facilities to help players ignite their passion for golf.
04
Opened four new The Golf Lab locations in Malaysia, Singapore and Indonesia to provide golf lessons and custom-fitting services, bringing our total to eight in the region
05
Co-organised the Toyota Tour to provide a competitive platform and pathway to regional circuits for Malaysia’s professionals and aspiring professionals
06
Managed the Toyota Tour Elite Junior development programme and conducted nationwide junior clinics to bridge the gap between professional and amateur golf
07
Introduced initiatives such as The Golf Lab online certification and a two-year internship programme to elevate the skills of golfers

2023 Sustainability Statement: Better Business

In The Pipeline

Future outlet expansions to other states in Malaysia 

Regional outlet expansion to Indonesia

Organize more sustainability-oriented campaigns in golf or with golf industry players

Collaboration between The Golf Lab and Professional Golfers’ Association of Malaysia (PGAM) to develop top quality coaches through Golf Lab online certification and a 2-year internship programme at Golf Lab locations in Malaysia

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UN Sustainable Development Goals​